38 in Strategy
Why Senior Living Communities Should Embrace OTT & CTV Advertising
In today’s rapidly shifting media landscape, senior living communities are under increasing pressure to reach the right audience with the right message—efficiently, affordably, and measurably. Traditional advertising strategies like print, radio, and cable TV have long served this industry, but the
Apr 3, 2025 4 min read
Reignite Lost Leads and Increase Move-Ins with Smart Marketing Automation
In today’s senior living landscape, competition is fierce, lead costs are rising, and decision timelines are longer than ever. But buried within your CRM is a goldmine most communities are ignoring: dormant leads. Dormant leads—those who once inquired but never converted—represent some of the highes
Mar 30, 2025 5 min read
Posting with Purpose: How to Make Social Media Work for Your Senior Living Community
In today's digital landscape, social media is a vital tool for senior living communities. Platforms like Facebook, Instagram, and LinkedIn offer a unique opportunity to connect with prospective residents, their families, and the broader community. However, effective social media marketing requires m
Mar 20, 2025 4 min read
The Ultimate Guide to Digital Advertising for Senior Living Communities: Facebook vs. Google PPC
Digital advertising is a crucial strategy for senior living communities looking to attract new residents and their families. With digital platforms continually evolving, staying updated on the most effective channels is essential. In this post, we'll compare Facebook and Google Ads for senior living
Mar 5, 2025 4 min read
The Digital Shift: How Baby Boomers and Their Adult Children Research Senior Living Online
As the senior living industry continues to evolve, one of the most significant shifts in recent years has been the way potential residents and their families research assisted living and independent living options. Gone are the days of relying solely on word-of-mouth referrals or printed brochures—t
Feb 24, 2025 4 min read
Strategies For Generating Leads Through Digital Marketing For Assisted Living Communities
As a digital marketing strategist for assisted living communities, it's essential to understand that generating leads is crucial in increasing occupancy rates. With the rise of technology and the internet, digital marketing has become an effective tool for reaching potential residents and their fami
May 21, 2023 17 min read
How To Track And Measure The Effectiveness Of Digital Marketing Strategies For Your Assisted Living Community
Are you struggling with measuring the effectiveness of your digital marketing strategies for your assisted living community? As a digital marketing strategist in this industry, I understand how challenging it can be to track and measure the success of your campaigns. However, it's essential to know
May 18, 2023 14 min read
How To Develop And Execute Successful Website Design Strategies For Assisted Living Communities
Welcome to the world of website design strategies for assisted living communities. As a web design strategist, I understand how important it is to create visually appealing and user-friendly websites that represent your community's brand accurately. A website can be an essential tool in attracting p
May 14, 2023 13 min read
How To Create Engaging Content That Will Resonate With The Audience Of Your Assisted Living Community
As a content strategist for assisted living communities, you understand the importance of creating engaging and relevant content that resonates with your audience. With an increasing number of seniors turning to the internet for information on retirement living options, it’s more important than ever
May 11, 2023 16 min read
How To Effectively Utilize Social Media To Reach Your Assisted Living Community's Target Audience
Hey there, social media enthusiasts! If you're working in the assisted living industry and trying to reach your target audience through social media, then this article is for you. With the rise of digital marketing and the increasing importance of online platforms in today's world, it's essential to
May 4, 2023 17 min read
The Benefits Of Branding Your Assisted Living Community Through Digital Marketing
As a digital marketing strategist for assisted living communities, I've seen the power of branding through effective digital marketing firsthand. In today's competitive market, it's more important than ever to establish your community as a trusted and desirable choice for potential residents and the
Apr 30, 2023 19 min read
How To Use Paid Digital Advertising To Promote An Assisted Living Facility
As the old saying goes, "You can't teach an old dog new tricks". But when it comes to promoting a business like an assisted living facility, sometimes you have to think outside of the box. Digital advertising is one way to do just that - connecting with potential customers in meaningful and creative
Apr 26, 2023 11 min read
The Impact Of Mobile Marketing On Senior Living Facilities
Mobile marketing has revolutionized the way businesses reach their customers and promote their services. Senior living facilities are no exception: they have been able to capitalize on this new trend in order to increase engagement with potential residents and family members of current residents. In
Apr 17, 2023 12 min read
What Is The Best Way To Use Digital Marketing To Reach Seniors?
Digital marketing is the wild west of advertising. It's a vast frontier, full of opportunities for businesses to reach their target audience in new and innovative ways. For those looking to tap into this powerful tool, it can be overwhelming trying to decide which route to take. When targeting senio
Apr 10, 2023 15 min read
How To Measure The Effectiveness Of Digital Marketing Campaigns For Assisted Living Facilities
Assisted living facilities need to measure the effectiveness of their digital marketing campaigns in order to make sure they're reaching their target audience. Knowing how well a campaign is doing can help businesses adjust their strategies and maximize success. In this article, we'll discuss some k
Apr 5, 2023 11 min read
How To Get To The Most Out Of Email Marketing For Your Senior Living Community
Email marketing is one of the most effective and powerful tools available for senior living communities. It’s a cost-effective way to reach out to potential residents, family members, and other stakeholders in your business. But how can you get the most out of email marketing? This article will prov
Mar 29, 2023 16 min read
Which Is Better For Your Assisted Living Community: Google Ads or Facebook Ads?
Are you trying to decide whether your assisted living community should invest in Google Ads or Facebook ads? You’re not alone. According to recent studies, 81% of marketers are using both platforms as part of their digital marketing strategy. With such a large investment at stake, it can be difficul
Mar 22, 2023 16 min read
The Biggest Trends In Digital Marketing For Senior Living We've Seen This Year
It is no secret that digital marketing has changed the game when it comes to businesses of all types and sizes. This year, senior living communities have been able to stay ahead of the curve by utilizing some of the biggest trends in digital marketing. As they say, knowledge is power; so let's take
Mar 8, 2023 14 min read
Digital Marketing Skills You Need On Your Assisted Living Marketing Team
As the saying goes, ‘you can't teach an old dog new tricks'. But when it comes to digital marketing in the assisted living industry, that adage couldn't be further from the truth. With the rise of social media and other online tools, there is a pressing need for senior care centers to invest in up-t
Mar 6, 2023 22 min read
The Impact Of Digital Marketing On Independent Living Communities
The winds of change are blowing when it comes to digital marketing and independent living communities. These days, more people than ever before are turning the internet into their go-to source for finding out about retirement homes and senior care facilities. This shift has opened up a new world of
Feb 21, 2023 16 min read
Can You Fill An Assisted Living Community With Digital Marketing Alone?
Have you ever wondered what it would be like to live in an assisted living community? You might think of a place where the elderly are given medical attention and assistance with everyday activities. But, what if I told you that there is another way to fill up this type of establishment – one that [
Feb 16, 2023 12 min read
What Are The Challenges To Recruiting Clinical Staff With Digital Marketing Strategies?
Recruiting clinical staff is a difficult and time-consuming task, requiring the perfect balance of digital marketing strategies to make sure the right candidates are found. But what challenges does this pose? In this article, we'll discuss some of the key issues facing recruitment professionals when
Feb 16, 2023 12 min read
How Has Digital Marketing Changed The Senior Living Industry?
The digital revolution is like a tsunami that came without warning, crashing into the senior living industry and transforming it in its wake. Senior living communities have been forced to adapt quickly or risk being left behind by their tech-savvy competitors. It's a challenge for many; but with the
Feb 6, 2023 13 min read
Is OTT/CTV Advertising A Better Value Than Traditional Television Advertising?
According to recent research, over-the-top (OTT) connected television (CTV) advertising is gaining traction as a more cost effective alternative to traditional TV advertising. In fact, nearly 40% of marketers have increased their spending on OTT CTV in the past year alone. With an increase in demand
Feb 5, 2023 11 min read
How To Write A Digital Marketing Strategy For Your Senior Living Community
Picture a senior living community. The atmosphere is friendly and welcoming, the grounds are lush and inviting, and the amenities provide comfort and security for its residents. It's an idyllic place to call home—but in order to fill your senior living community, you may need to work on your digital
Jan 26, 2023 12 min read
Digital Marketing Strategies Every Nursing Home Must Use
As the aging population continues to grow, nursing homes are facing an unprecedented challenge - how to reach out and engage with elderly residents in a meaningful way. That's why digital marketing strategies have become so important for managing long-term care facilities. A great example of this is
Jan 22, 2023 16 min read
What Is Marketing Automation For Senior Living?
Have you ever wondered how senior living facilities keep up with the changing times? With technology becoming increasingly more advanced, it can be a challenge for businesses to stay competitive. But what if there was an easier way? What is marketing automation and how can it help senior living faci
Jan 19, 2023 13 min read
How Often Should Your Senior Living Community Be Posting On Social Media?
Do you know how often your senior living community should be posting on social media? You might think it’s not something to worry about – that seniors don’t even use technology, let alone keep up with their Facebook and Instagram accounts. Surprisingly, the opposite is true! Seniors today are more c
Jan 15, 2023 11 min read
What Are the Top Tech Trends Among Seniors?
Did you know that every second, Google receives approximately 77,000 searches from users around the world, according to Best Writing? Each year, our technological world continues to expand and astound, even among senior citizens who have also leaned into the tech revolution. Some of the top tech tre
Jan 10, 2023 3 min read
What Are The Most Important Aspects Of A PPC Strategy For An Assisted Living Community?
As an assisted living community, it is important to have a successful pay-per-click (PPC) strategy. PPC strategies are one of the most effective ways for businesses to reach potential customers and residents. However, there is more to creating a successful PPC campaign than simply setting up an ad a
Dec 29, 2022 12 min read
Creating A Digital Advertising Strategy for Senior Living Communities
Introduction If you are a senior living community, you're likely looking for ways to reach residents online. With so many options available, how do you know which ones will be the most effective? You could hire an agency to create your digital advertising strategy or try to do it yourself. But why n
Aug 1, 2022 7 min read
The Advantage of Programmatic Advertising for Senior Living Advertisers
Introduction Senior living advertisers are in a unique position to take advantage of programmatic advertising. As the industry becomes more competitive and consumers demand more personalization and convenience, senior living providers need to ensure they're using the latest technology and data-drive
Jul 17, 2022 5 min read
The 5 Things You Need To Know About Marketing a Senior Living Facility
As people grow older, the need for assisted living and nursing home facilities increases. The problem is that many seniors are reluctant to admit they need help and instead choose to live in their homes as long as possible. This can be a difficult decision for loved ones who are trying to make the b
May 2, 2022 4 min read
Senior Living Email Benchmarks: Open Rates, Click Rates, and What They Mean
Senior living email opens below the all-industry average and converts well above it. Here are the benchmark numbers by rate, what the gap actually tells you, and the four fixes worth making first.
Aug 9, 2021 6 min read
OTT and CTV Advertising for Senior Living: What It Is and When It Works
Connected TV finishes 96% of the videos it starts, and you cannot click a television. Here is what OTT and CTV actually do for a senior living community, and the one condition under which they are worth the money.
Aug 9, 2021 6 min read
Call Tracking for Senior Living: Why 70% of Your Best Leads Never Convert
Senior living gets more inbound sales calls than any other healthcare segment, and loses more of them. Here is what the benchmarks say about answer rates, conversion, and what call tracking actually fixes.
Aug 9, 2021 5 min read
Best Digital Advertising for Senior Living Communities: Facebook vs. Google
This article has been updated for 2025. Thanks to advanced technology and growth in the digital marketing world, you no longer need to pay for expensive billboards or ads in the newspaper. Digital advertising has become one of the most accessible, affordable, and successful marketing tools for any c
Aug 3, 2021 5 min read
The Future is Now for Senior Living Providers
As senior living communities rush to create new policies and programs in response to COVID-19, business development teams are left with struggling sales cycles and a newfound hesitancy about community tours with potential residents. A few short months ago, digital integrations and advanced technolog
May 6, 2020 5 min read
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