Hire faster
Recruitment marketing built like a sales funnel rather than a job posting. Targeted ads, applicant landing pages, automated screening, and interview booking. Measured on cost per hire, not cost per click.
−38% lower cost per qualified caregiver applicant versus job-board-only sourcing.
Why job boards stall
Caregivers apply to four or five communities in a single sitting and accept whoever calls back first. Almost every hiring problem in senior living is a speed problem wearing a sourcing problem's clothes.
Job boards charge per post and send you everyone, so your recruiter spends the day screening people who were never going to take the shift.
Applications arrive and sit. Caregivers apply to several communities in one sitting and take the first interview they are offered.
Nobody measures cost per hire, so nobody can tell which channel is working or what a filled shift actually costs.
The staffing funnel
Meta, TikTok, and search placements aimed at people who already work in care and at people leaving retail and hospitality, which is where a large share of good CNAs come from.
Not your ATS. A page that loads fast on a phone, states the shift, the wage, and the location above the fold, and asks four questions.
Knockout questions on certification, shift availability, and reliable transport, applied before a human spends time on a call.
Self-scheduling straight into the hiring manager's calendar, plus reminders. Interview no-shows are the biggest silent loss in caregiver hiring.
What runs the staffing funnel
Operator FAQ
A job board waits for people who are already looking. Recruitment marketing goes after people who are employed and open to a better shift, which is most of the qualified market. It also measures cost per hire rather than cost per post.
It varies by market and shift, but the number that matters is the comparison against your current blended cost including job board spend, agency staffing premiums, and recruiter time. Agency coverage for an unfilled shift is almost always the most expensive line in that calculation.
That is the point. Both funnels run on the same retainer and report into the same dashboard, so your CFO sees cost per move-in and cost per qualified hire side by side instead of managing two vendors.
Get a free audit
Tell us what you are spending on job boards and agency coverage today. We'll benchmark it and show you what the same budget does through a real funnel.
Four questions. One business day.