Insights & resources
What we have learned running senior living campaigns.
Benchmarks, playbooks, and post-mortems. Written for the people who actually have to hit the census number, not for search engines.
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The guides worth your afternoon.
Pillar
Top 10 Digital Marketing Strategies for Senior Living in 2026
As we move into 2026, the competitive landscape for senior living, including assisted living, independent living, and memory care communities, continues to intensify. For marketing leaders and C‑suite executives at U.S.-based senior living communities, having a forward-looking, digital-first marketi
Jan 21, 2026
Pillar
Revolutionizing Senior Living Recruitment: How Digital Marketing Attracts Top Talent Faster
The senior living industry faces a growing challenge in recruiting and retaining qualified staff. With an aging population increasing the demand for care, senior living communities must fill essential roles such as nurses, culinary staff, administrative personnel, and caregivers. Traditional hiring
Mar 16, 2025
Pillar
The Ultimate Guide to Digital Advertising for Senior Living Communities: Facebook vs. Google PPC
Digital advertising is a crucial strategy for senior living communities looking to attract new residents and their families. With digital platforms continually evolving, staying updated on the most effective channels is essential. In this post, we'll compare Facebook and Google Ads for senior living
Mar 5, 2025From the blog
All 67 posts →Why Senior Living Communities Should Embrace OTT & CTV Advertising
In today’s rapidly shifting media landscape, senior living communities are under increasing pressure to reach the right audience with the right message—efficiently, affordably, and measurably. Traditional advertising strategies like print, radio, and cable TV have long served this industry, but the
Mar 30, 2025Reignite Lost Leads and Increase Move-Ins with Smart Marketing Automation
In today’s senior living landscape, competition is fierce, lead costs are rising, and decision timelines are longer than ever. But buried within your CRM is a goldmine most communities are ignoring: dormant leads. Dormant leads—those who once inquired but never converted—represent some of the highes
Mar 20, 2025Posting with Purpose: How to Make Social Media Work for Your Senior Living Community
In today's digital landscape, social media is a vital tool for senior living communities. Platforms like Facebook, Instagram, and LinkedIn offer a unique opportunity to connect with prospective residents, their families, and the broader community. However, effective social media marketing requires m
Partners
Tools we build and back.
Products in and around senior living that we have a hand in. Free to use, and worth a look whether or not you ever work with us.
SuperSenses
The earliest signal of brain health starts with the five senses.
A standardised multisensory assessment that scores smell, taste, vision, hearing, and touch in about 30 minutes. Communities use it to track resident sensory function year over year, where decline can surface well before memory symptoms do.
For communities and clinical practices (opens in a new tab)
Seniors Places
Find assisted living, memory care, and independent living.
A national directory where families browse and compare communities by state, review amenities and photos, and contact a community directly to arrange a tour.
For families researching care (opens in a new tab)
Social Fonts
Fancy text generator for Instagram and TikTok.
A free tool that converts plain text into styled Unicode for bios and captions. No app, no account, no ads, and the styling travels with the text across every platform.
For social media teams (opens in a new tab)