Topic · SEO
SEO for senior living.
How families actually search for a community, and what a website has to say to be found for it. Local search, the content that earns citations in AI answers, and the technical work that is worth doing.
The Four Searches That Come Before a Move-In
A family moves through four distinct kinds of search before choosing a community, and each one needs a different page. Most senior living sites are built entirely for the first and lose the other three.
Oct 16, 2026 7 min read
Your Google Business Profile Is a Census Channel
Most operators treat the Google Business Profile as a directory listing someone set up once. For memory care and assisted living it is a primary acquisition channel, and it is the cheapest one available.
Oct 8, 2026 7 min read
Answer Engine Optimisation for Senior Living, Concretely
Not a definition of AEO. The specific changes to make to a senior living community page so answer engines can quote it: schema, page structure, entity consistency, and the checks that prove it worked.
Oct 1, 2026 8 min read
AI Overviews Nearly Halve Search Clicks. What Senior Living Should Do
When Google shows an AI summary, people click a result about half as often. Here is how senior living pages get cited by the answer instead of replaced by it.
Sep 17, 2026 7 min read
How Baby Boomers and Their Adult Children Research Senior Living Online
Older adults and their adult children now research senior living on search, AI assistants, referral services and review sites. Here is how to meet each one.
Feb 25, 2025 5 min read
Senior Living Website Design: What the Site Has to Do
A senior living website exists to turn research into tours. The care-level pages, floor plans, pricing, booking, accessibility and tracking it needs to do that.
Mar 16, 2023 6 min read
Senior Living Blog Content: A Strategy That Books Tours
A senior living blog should answer the questions families, prospects and referral sources ask about care and cost, in a form search engines can quote and trust.
Feb 14, 2023 5 min read
Senior Living SEO: What Actually Matters Now
Senior living SEO now runs on care-type and location pages, Google Business Profile, reviews, AI answers and clean technical basics. Here is where to start.
Jan 31, 2023 6 min read
Senior Living Keyword Research: The Searches Families Actually Use
Senior living keyword research starts with how families search: by care type, place, cost and question. Here is how to find those queries and which to target.
Jan 9, 2023 6 min read
18 Senior Living Marketing Ideas Worth Running
Eighteen specific senior living marketing ideas across search, tours, nurture, paid media, social and referrals, each with what it is for and how to measure it.
Jan 3, 2023 6 min read
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