Topic · Websites
Websites for senior living.
The community website as the place every campaign lands. Page speed, the tour request form, what to put above the fold, and why a beautiful site can still lose the enquiry.
Answer Engine Optimisation for Senior Living, Concretely
Not a definition of AEO. The specific changes to make to a senior living community page so answer engines can quote it: schema, page structure, entity consistency, and the checks that prove it worked.
Oct 1, 2026 8 min read
Senior Living Virtual Tours: How to Use Them to Book More Visits
A senior living virtual tour should qualify families before they visit. Here is where to host one, how to keep it fast, and how to measure booked visits.
Mar 21, 2023 6 min read
Senior Living Website Design: What the Site Has to Do
A senior living website exists to turn research into tours. The care-level pages, floor plans, pricing, booking, accessibility and tracking it needs to do that.
Mar 16, 2023 6 min read
The Biggest Trends In Digital Marketing For Senior Living We've Seen This Year
It is no secret that digital marketing has changed the game when it comes to businesses of all types and sizes. This year, senior living communities have been able to stay ahead of the curve by utilizing some of the biggest trends in digital marketing. As they say, knowledge is power; so let's take
Mar 9, 2023 14 min read
Senior Living SEO: What Actually Matters Now
Senior living SEO now runs on care-type and location pages, Google Business Profile, reviews, AI answers and clean technical basics. Here is where to start.
Jan 31, 2023 6 min read
Do Chatbots Work on Senior Living Websites?
A chatbot answers the 2am pricing question your sales team cannot. It also annoys people who wanted a phone number. Here is where chatbots earn their place on a senior living site, and where they cost you tours.
Jun 21, 2022 6 min read
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