Conversion
Accessible, fast, and built to book tours.
High-converting websites for senior living buyers. WCAG-accessible, mobile-first, and engineered to load in under two seconds, because your visitors are often on a phone, often older, and rarely patient.
- $30M+ Ad spend managed
- 100+ Communities served
- +47% Avg 90-day tour lift
- 28× Peak ROAS
The leak
Three reasons this is underperforming.
Senior living sites are usually slow, built on a page builder, and designed for a brand review rather than a family in a hurry. Contrast fails, tap targets are small, pricing is hidden, and the enquiry form asks for nine fields.
- 01
The site is slow, built on a page builder, and designed for a brand review rather than a family in a hurry.
- 02
Contrast fails, tap targets are small, and the enquiry form asks for nine fields.
- 03
Pricing is hidden, which is the single thing most families are searching for.
End to end
How we run it.
Accessibility as a requirement, not a plugin
WCAG AA contrast, real keyboard navigation, 44px targets, and a 17px body floor. Your audience skews 45 to 65 and their parents are older still. An accessibility overlay does not fix this.
Guided paths by care type
Independent living, assisted living, and memory care are three different decisions. Visitors are routed to the one that matches their situation rather than a single generic contact form.
Pricing addressed head on
Transparent pricing information is the single most requested thing in senior living search. Hiding it does not create a call, it creates a bounce to the community that published a range.
Fast by construction
Static rendering, optimised images, minimal JavaScript. Not a heavy theme with a caching plugin bolted on.
What you get
- Design and build, mobile-first
- WCAG AA accessibility conformance
- Care-type landing pages and guided conversion paths
- Tour request and pricing enquiry flows
- Schema markup and technical SEO foundation
- Analytics, call tracking, and heatmap instrumentation
Generalist agencies vs. Inertia
The difference is the starting line.
A generalist agency
- Learns senior living on your budget
- One account for every community
- Reports on impressions and engagement
- Percentage of media spend
- Annual contract, then a renewal conversation
Inertia
- Knows IL, AL, MC, and CCRC dynamics on day one
- Campaign per community, budgeted to occupancy
- Reports on cost per move-in and cost per hire
- Flat monthly fee
- 90-day initial period, no long-term lock-in
Operator FAQ
The questions we actually get asked.
Do you build on WordPress?
Only if you need it. We prefer a static build because it is faster, cheaper to host, and has no plugin attack surface. If your team needs to edit content daily, we pair it with a browser-based editor that commits to the site.
Should we publish our pricing?
A range, yes. Around a third of senior living shoppers name transparent pricing as the most important factor in their online research. A range plus a clear explanation of what it includes converts better than a call for pricing.
What about ADA compliance risk?
Accessibility lawsuits against senior living operators are real and rising. Building to WCAG AA from the start is far cheaper than remediating under a demand letter, and overlay widgets have themselves been the subject of claims.
Pairs well with
SEO & Content
Organic search produces the lowest cost per move-in of any channel measured, and it compounds. We build the long-tail visibility that captures families searching for care in your market, and structure it so AI answer engines can quote you.
Google & Meta Ads
We have placed more than $30M in senior living ad spend across 100+ communities. Search, Display, YouTube, and Meta, structured around the way families actually shop for care and built at the community level, because a 40-unit memory care building and a 200-unit CCRC do not share a keyword list, a budget, or a buyer.
Real-Time Dashboards
One view across ads, organic, automation, calls, and CRM. Your executive director, your CFO, and your regional all see the same data at the same time, and nobody waits until Friday for a slide deck.
Get a free audit
Ready to see your numbers?
Tell us about your community. We'll pull your current paid, organic, and reputation data and walk you through what we'd change in the first 90 days. No deck. No sales pitch. Just numbers.
Request a free audit
Four questions. One business day.