What do we see while the work runs?
Everything we see. The live dashboard shows every cost per lead, move-in, and hire as it happens, and the monthly review is run from that same screen.
← All services
Reporting
The same numbers we look at, whenever you want them.
One view across ads, organic, automation, calls, and CRM. Your executive director, your CFO, and your regional all see the same data at the same time, and nobody waits until Friday for a slide deck.
This service, measured
24/7
access, no reporting lag
- Ad spend managed
- $30M+
- Communities served
- 100+
- Avg 90-day tour lift
- +47%
- Peak ROAS
- 28×
Where it works
Across the whole funnel.
The leak
Three reasons this is underperforming.
Agency reporting usually arrives monthly, in a deck, framed to look good. By the time a problem is visible it has been running for six weeks. Meanwhile the numbers in the deck do not reconcile with the numbers in the CRM, and nobody can say which is right.
- Reason 1
Reporting arrives monthly, in a deck, framed to look good.
- Reason 2
Agency numbers do not reconcile with CRM numbers and nobody can say which is right.
- Reason 3
By the time a problem is visible in a slide, it has been running for six weeks.
End to end
How we run it.
In this order, on every engagement.
- 01
One reporting layer for every channel
Paid, organic, automation, calls, and CRM feed the same dashboard, so there is one version of cost per move-in rather than one per vendor.
- 02
Operator metrics, not vanity metrics
Cost per move-in, cost per qualified applicant, tour requests, and ROAS. Impressions and engagement are available but they are not the headline.
- 03
Per-community and portfolio views
Roll up for the regional, drill down for the executive director. Same data, different altitude.
- 04
Access for your whole team
No per-seat games. If someone at your organisation needs the number, they get a login.
The stack
What we actually run this on.
Named, not hidden behind "proprietary technology". These are the tools, and every one of them feeds the dashboard you see.
Generalist agencies vs. Inertia
The difference is the starting line.
A generalist agency
- Learns senior living on your budget
- One account for every community
- Reports on impressions and engagement
- Percentage of media spend
- Annual contract, then a renewal conversation
Inertia
- Knows IL, AL, MC, and CCRC dynamics on day one
- Campaign per community, budgeted to occupancy
- Reports on cost per move-in and cost per hire
- Flat monthly fee
- 90-day initial period, no long-term lock-in
Operator FAQ
The questions we actually get asked.
How current is the data?
Ad and analytics data refresh daily. CRM-sourced move-in data refreshes on whatever cadence your system allows, typically daily.
Can we get the numbers into our own BI tool?
Yes. The underlying connections can export to a warehouse if you already run Power BI, Looker, or similar.
Pairs well with
Rarely bought on its own.
Marketing Automation
Senior living has one of the longest and most emotional sales cycles in any industry. Trigger-based sequences keep you present through months of deliberation, and reactivate the inquiries your sales team stopped calling.
Google & Meta Ads
We have placed more than $30M in senior living ad spend across 100+ communities. Search, Display, YouTube, and Meta, structured around the way families actually shop for care and built at the community level, because a 40-unit memory care building and a 200-unit CCRC do not share a keyword list, a budget, or a buyer.
Reputation & Local Listings
Families compare four or five communities before contacting any of them, and they do it by reading reviews. Active review generation, fast responses, and clean listings across Google, Yelp, and Caring.com are what get you onto the list.
Across the portfolio
Same service, four different problems.
What this looks like depends entirely on the building. Memory care costs roughly twice what independent living does to fill, and runs on a cycle measured in days rather than months.
Further reading
More on Real-Time Dashboards.
Strategy
Senior Living Marketing KPIs: What to Track and How to Set It Up
The senior living marketing KPIs that map to occupancy, from inquiries to cost per move-in, and how to track them with GA4 key events, call tracking and a CRM.
Strategy
Call Tracking for Senior Living: The Best Leads Your Reports Never Count
Families in a hurry call rather than fill in a form, and most reports never count those calls. Here is what call tracking fixes for senior living advertisers.
Strategy
Senior Living Marketing Team Skills: What to Own and What to Hire Out
A senior living marketing team skills checklist: paid media, SEO, CRM and automation, analytics, creative and sales enablement, and which to keep in-house.
Get a free audit
Ready to see your numbers?
Tell us about your community. We'll pull your current paid, organic, and reputation data and walk you through what we'd change in the first 90 days. No deck. No sales pitch. Just numbers.
Request a free audit
Four questions. One business day.