Grow census
Google, Meta, programmatic, and SEO routed through a senior-living-tuned funnel that turns inquiries into tours, and tours into move-ins. Built per community, because your building at 71% and your building at 96% are not the same problem.
Four care types, four different problems
Blending them into one campaign and one budget hides which one is actually working. Here is what each one really costs, using published 2026 benchmarks.
The longest deliberation of any care type, because nothing is forcing the decision. Content and nurture do more work here than paid search does.
Usually triggered by a fall, a hospital stay, or a caregiver reaching their limit. Speed to lead matters more here than almost anywhere.
The fastest cycle and the most expensive lead. Families are often in crisis, so the tone of the ad and the speed of the callback decide it.
An entry fee decision made by people who research thoroughly. Presales campaigns and depositor nurture run on a different clock entirely.
Benchmark ranges from published 2026 senior living marketing data. Your actual numbers depend on market density, care mix, and competition.
What runs the census funnel
Get a free audit
Tell us about your community. We'll pull your current paid, organic, and reputation data and benchmark it against our 100+ community dataset. You keep the readout either way.
Four questions. One business day.
