Nurture
Most of your pipeline is already in the CRM.
Senior living has one of the longest and most emotional sales cycles in any industry. Trigger-based sequences keep you present through months of deliberation, and reactivate the inquiries your sales team stopped calling.
- $30M+ Ad spend managed
- 100+ Communities served
- +47% Avg 90-day tour lift
- 28× Peak ROAS
The leak
Three reasons this is underperforming.
A family inquires, takes a tour, and then goes quiet because a parent is not ready. Six months later they choose a competitor who stayed in touch. Meanwhile the CRM holds hundreds of inquiries that were never worked past the third call attempt.
- 01
First response takes hours or days, and lead-to-tour conversion falls off a cliff after five minutes.
- 02
Inquiries that were not ready get abandoned after three call attempts and never touched again.
- 03
One generic drip goes to everyone, so nothing lands for anyone.
End to end
How we run it.
Speed to lead first
Cutting first response from 24 hours to under five minutes produces an immediate, measurable lift in lead-to-tour conversion. Nothing else in automation matters as much.
Stage-aware sequences
Someone who has toured needs different messages from someone who downloaded a pricing sheet. Sequences branch on behaviour and CRM stage, not on a single generic drip.
Dormant lead reactivation
A structured campaign against inquiries older than 90 days, using new testimonials, pricing updates, and low-pressure offers. This is usually the fastest revenue in the whole engagement because the pipeline already exists.
Sales team handoff that works
Alerts, task creation, and lead scoring so the counsellor knows who to call and why, rather than working a list top to bottom.
What you get
- CRM audit and data hygiene pass
- Speed-to-lead alerting and routing
- Inquiry, tour follow-up, and dormant reactivation sequences
- Behaviour-based lead scoring
- Sales notification and task automation
- Attribution from first touch through move-in
Generalist agencies vs. Inertia
The difference is the starting line.
A generalist agency
- Learns senior living on your budget
- One account for every community
- Reports on impressions and engagement
- Percentage of media spend
- Annual contract, then a renewal conversation
Inertia
- Knows IL, AL, MC, and CCRC dynamics on day one
- Campaign per community, budgeted to occupancy
- Reports on cost per move-in and cost per hire
- Flat monthly fee
- 90-day initial period, no long-term lock-in
Operator FAQ
The questions we actually get asked.
Which CRMs do you work with?
The common senior living platforms plus the general-purpose ones: Sherpa, Enquire, WelcomeHome, HubSpot, ActiveCampaign, and Salesforce. If it has an API, it can be wired to the dashboard.
Will this replace our sales counsellors?
No. It removes the follow-up they never had time for and tells them which conversations are worth having today. The close still happens on a call and a tour.
How far back should we reactivate?
Eighteen to twenty-four months is usually productive in senior living, because the trigger event that makes a family ready is outside their control and can arrive long after the first inquiry.
Pairs well with
Google & Meta Ads
We have placed more than $30M in senior living ad spend across 100+ communities. Search, Display, YouTube, and Meta, structured around the way families actually shop for care and built at the community level, because a 40-unit memory care building and a 200-unit CCRC do not share a keyword list, a budget, or a buyer.
Email Marketing
Newsletters, family updates, and prospect nurture that people actually open. Email produces the lowest cost per lead of any channel measured, and it is the one audience no platform can take away from you.
Real-Time Dashboards
One view across ads, organic, automation, calls, and CRM. Your executive director, your CFO, and your regional all see the same data at the same time, and nobody waits until Friday for a slide deck.
Get a free audit
Ready to see your numbers?
Tell us about your community. We'll pull your current paid, organic, and reputation data and walk you through what we'd change in the first 90 days. No deck. No sales pitch. Just numbers.
Request a free audit
Four questions. One business day.