Senior living performance marketing
Up to 28X ROI on ad spend. Resident leads at half the national average cost. The senior-living-only growth partner for 100+ communities.
20 years in digital. The last 10 in senior living.
Tour requests, Q2
342
▲ 47% vs Q1
Cost / move-in
$874
▼ 52% vs benchmark
Open roles filled
28
▲ 11 hires this quarter
ROAS
28×
Ad spend to revenue
90-day tour requests
▲ 47%
Two operator problems · one growth partner
Most senior living agencies pick one funnel. We run the resident funnel and the staffing funnel on the same operator-grade dashboard.
Grow census
Google, Meta, programmatic, and SEO routed through a senior-living-tuned funnel that turns inquiries into tours, and tours into move-ins.
+47%
average lift in tour requests in the first 90 days across our IL/AL/MC clients
Hire faster
Recruitment marketing built like a sales funnel: targeted ads, applicant landing pages, automated screening, and interview booking. Measured on cost-per-hire, not cost-per-click.
−38%
lower cost per qualified caregiver applicant vs job-board-only sourcing
The full digital stack
Pick a starting point, or run them all on the same retainer. Every service routes through the same reporting layer, so you never have to ask who's responsible for a number.
High-intent campaigns for senior living buyers. Search, Display, YouTube, and Meta, managed at the campaign-by-community level.
Long-tail visibility for searches like "memory care near me" and the queries that actually drive move-ins. Optimized for AI answer engines, not just Google.
Trigger-based sequences that warm cold inquiries into tours and move stuck leads off the desk. Sales-cycle-aware logic, integrated with your CRM.
Stars matter when families are choosing. Active review generation, response management, and Google, Yelp, and Caring.com optimization.
One view across ads, organic, automation, and CRM. The same data we use to run the work, available to your team 24/7. No more blank stares in the middle of a meeting.
Adult children compare four or five communities before they call. Retargeting and OTT/CTV placements on Hulu, Roku, and YouTube TV keep you in front of them through every step.
Newsletters, family updates, and prospect nurture written to sound like a community, not a corporate blast. Options for both collected and purchased lists.
Community life as content. Resident stories, staff spotlights, and event coverage published on a real calendar. It is the proof families look for after they click the ad.
High-converting websites built for senior living buyers: WCAG-accessible, mobile-first, and engineered to load in under two seconds.
The PARTNER framework
After more than ten years and 100+ community engagements, the work that actually moves the census needle follows a repeatable pattern. This is ours.
Use CRM data and search behavior to identify your highest-converting audiences: residents, adult children, and caregivers.
Google, social, and programmatic campaigns with emotionally resonant creative built for family decision-makers.
Messaging that addresses real objections. Testimonial-driven content that speaks to emotion first, logic second.
CPL, conversion rate, move-in rate. Real-time dashboards that tie marketing outcomes to actual move-ins.
Stage-aware email and ad sequences. Behavior-triggered follow-ups that turn cold inquiries into booked tours.
CRM-personalized outreach within 15 to 30 minutes. Video emails, named follow-ups, and community-staff calls.
Retargeting and reactivation flows for cold leads: urgency offers, fresh testimonials, and low-pressure value-adds.
Seven steps, run in order, measured at every stage.
See how it works →Flat fee · no surprises
Operators get burned by media fees buried inside ad spend, surprise quarterly invoices, and long lock-ins. Inertia is built around the opposite.
One predictable line item your CFO can budget. No percentage of media spend. No 6% bump when you scale.
The same data we look at. The same data your account manager looks at. You don't wait until Friday for a slide deck.
No initial contract. We want to earn your trust and your long-term business. If we don't deliver, you don't sign.
Ask us what a retainer costs →
What you're not paying for
What you are paying for
Get a free audit
Tell us about your community. We'll pull your current paid, organic, and reputation data and walk you through what we'd change in the first 90 days. No deck. No sales pitch. Just numbers.
15 minutes
A call. We ask about your community, your goals, and your current spend.
5 business days
We pull your paid, organic, and reputation data and benchmark it against our 100+ community dataset.
30 minutes
A readout. Three things we'd change, with the expected math. Yours to keep either way.
Four questions. One business day.
