Topic · Recruitment
Recruitment for senior living.
Marketing pointed at the other funnel: caregivers, nurses, and the roles that keep census possible. Always-on hiring, cost per hire, and why agency cover is the expensive option.
Midwest Turnover Is 41.9%. Stop Splitting the Budget Evenly
Turnover runs 41.9% in the Midwest and 30.5% in the Northeast. A multi-site operator splitting one recruitment budget evenly across buildings is underfunding the markets that need it most. Here is the allocation model.
Oct 15, 2026 6 min read
RN Turnover Is 40.8%. What an Always-On Hiring Funnel Contains
At 40.8% RN turnover, posting a job when someone resigns is already too late. The five components of a recruitment funnel that runs continuously, what each one prevents, and the numbers to hold it to.
Oct 2, 2026 7 min read
Caregiver Turnover Is 35.4%. Here Is What That Costs to Replace
Senior living turnover ran 35.4% in 2026, with RNs at 40.8% and CNAs at 39.0%. Replacement is usually booked to HR. It behaves like a marketing budget, and it is bigger than most operators' entire marketing spend.
Sep 18, 2026 6 min read
Senior Living Recruitment Marketing: How to Hire Caregivers and Nurses Faster
Senior living turnover ran 35.4% in 2026. How recruitment marketing uses Meta, Google, Indeed and Google for Jobs to fill caregiver and nurse roles faster.
Mar 17, 2025 7 min read
Nurse Recruitment Marketing for Senior Living: The Real Challenges
RN turnover in senior living ran 40.8% in 2026. The six challenges that make nurse, CNA and med tech recruitment hard, and what digital marketing can fix.
Feb 17, 2023 6 min read
How to Write a Senior Living Marketing Plan
A senior living marketing plan should start from occupancy, tours, move-ins and hires, not traffic. Here is how to write one, section by section, on one page.
Jan 27, 2023 6 min read
How to Recruit Healthcare Staff With Social Media
A digital marketing company can be invaluable when recruiting healthcare staff with social media. There is no denying that digital channels have become an important recruitment tool for businesses, and this applies just as much to the health sector. According to Best Writing, 93% of all online inter
Dec 12, 2022 3 min read
Senior Living Recruitment Marketing: Getting Off the Job Board Treadmill
A playbook for senior living recruitment marketing, drawn from our work with a multi-community operator: why job boards stall and the funnel that replaces them.
Jan 17, 2020 4 min read
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