13 in Paid media
Why Senior Living Communities Should Embrace OTT & CTV Advertising
In today’s rapidly shifting media landscape, senior living communities are under increasing pressure to reach the right audience with the right message—efficiently, affordably, and measurably. Traditional advertising strategies like print, radio, and cable TV have long served this industry, but the
Apr 3, 2025 4 min read
Revolutionizing Senior Living Recruitment: How Digital Marketing Attracts Top Talent Faster
The senior living industry faces a growing challenge in recruiting and retaining qualified staff. With an aging population increasing the demand for care, senior living communities must fill essential roles such as nurses, culinary staff, administrative personnel, and caregivers. Traditional hiring
Mar 16, 2025 5 min read
The Ultimate Guide to Digital Advertising for Senior Living Communities: Facebook vs. Google PPC
Digital advertising is a crucial strategy for senior living communities looking to attract new residents and their families. With digital platforms continually evolving, staying updated on the most effective channels is essential. In this post, we'll compare Facebook and Google Ads for senior living
Mar 5, 2025 4 min read
Programmatic Advertising for Senior Living Communities
Senior living communities face the unique challenge of reaching high-intent individuals at a pivotal moment in their lives - when shifting to a new living arrangement becomes necessary. Traditional marketing methods may fall short in this regard, casting a broad net that often misses the mark. By in
Sep 24, 2024 7 min read
Prioritizing Digital Marketing Strategies for Talent Acquisition
You're likely already using digital marketing strategies to attract top talent, but prioritizing the most effective tactics is essential. By leveraging targeted online advertising and social media recruitment, you can see up to a 200% increase in applications. To get started, identify the targeted s
Jul 28, 2024 8 min read
Which Is Better For Your Assisted Living Community: Google Ads or Facebook Ads?
Are you trying to decide whether your assisted living community should invest in Google Ads or Facebook ads? You’re not alone. According to recent studies, 81% of marketers are using both platforms as part of their digital marketing strategy. With such a large investment at stake, it can be difficul
Mar 22, 2023 16 min read
Is OTT/CTV Advertising A Better Value Than Traditional Television Advertising?
According to recent research, over-the-top (OTT) connected television (CTV) advertising is gaining traction as a more cost effective alternative to traditional TV advertising. In fact, nearly 40% of marketers have increased their spending on OTT CTV in the past year alone. With an increase in demand
Feb 5, 2023 11 min read
What Are The Most Important Aspects Of A PPC Strategy For An Assisted Living Community?
As an assisted living community, it is important to have a successful pay-per-click (PPC) strategy. PPC strategies are one of the most effective ways for businesses to reach potential customers and residents. However, there is more to creating a successful PPC campaign than simply setting up an ad a
Dec 29, 2022 12 min read
Creating A Digital Advertising Strategy for Senior Living Communities
Introduction If you are a senior living community, you're likely looking for ways to reach residents online. With so many options available, how do you know which ones will be the most effective? You could hire an agency to create your digital advertising strategy or try to do it yourself. But why n
Aug 1, 2022 7 min read
The Advantage of Programmatic Advertising for Senior Living Advertisers
Introduction Senior living advertisers are in a unique position to take advantage of programmatic advertising. As the industry becomes more competitive and consumers demand more personalization and convenience, senior living providers need to ensure they're using the latest technology and data-drive
Jul 17, 2022 5 min read
OTT and CTV Advertising for Senior Living: What It Is and When It Works
Connected TV finishes 96% of the videos it starts, and you cannot click a television. Here is what OTT and CTV actually do for a senior living community, and the one condition under which they are worth the money.
Aug 9, 2021 6 min read
Call Tracking for Senior Living: Why 70% of Your Best Leads Never Convert
Senior living gets more inbound sales calls than any other healthcare segment, and loses more of them. Here is what the benchmarks say about answer rates, conversion, and what call tracking actually fixes.
Aug 9, 2021 5 min read
Best Digital Advertising for Senior Living Communities: Facebook vs. Google
This article has been updated for 2025. Thanks to advanced technology and growth in the digital marketing world, you no longer need to pay for expensive billboards or ads in the newspaper. Digital advertising has become one of the most accessible, affordable, and successful marketing tools for any c
Aug 3, 2021 5 min read
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