The archive
Everything we have published.
51 posts on filling rooms and filling shifts. Page 6 of 6.
How to Build a Senior Living Digital Advertising Strategy
A senior living digital advertising strategy starts with the units you need to fill, gives each channel one job, and is judged on cost per move-in by care type.
Aug 2, 2022 7 min read
Do Chatbots Work on Senior Living Websites?
A chatbot answers the 2am pricing question your sales team cannot. It also annoys people who wanted a phone number. Here is where chatbots earn their place on a senior living site, and where they cost you tours.
Jun 21, 2022 6 min read
Senior Living Email Marketing Benchmarks: Which Numbers Still Mean Something
Open rates stopped being reliable in 2021 and inbox rules tightened in 2024. Here is what senior living email benchmarks still tell you, and what to fix first.
Aug 10, 2021 5 min read
OTT and CTV Advertising for Senior Living: What It Is and When It Works
Streaming TV ads keep a senior living community familiar through a long decision, but you cannot click a TV. Here is how OTT and CTV work and when they pay.
Aug 10, 2021 5 min read
Call Tracking for Senior Living: The Best Leads Your Reports Never Count
Families in a hurry call rather than fill in a form, and most reports never count those calls. Here is what call tracking fixes for senior living advertisers.
Aug 10, 2021 4 min read
Senior Living Recruitment Marketing: Getting Off the Job Board Treadmill
A playbook for senior living recruitment marketing, drawn from our work with a multi-community operator: why job boards stall and the funnel that replaces them.
Jan 17, 2020 4 min read
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