The archive
Everything we have published.
51 posts on filling rooms and filling shifts. Page 5 of 6.
Senior Living SEO: What Actually Matters Now
Senior living SEO now runs on care-type and location pages, Google Business Profile, reviews, AI answers and clean technical basics. Here is where to start.
Jan 31, 2023 6 min read
How to Write a Senior Living Marketing Plan
A senior living marketing plan should start from occupancy, tours, move-ins and hires, not traffic. Here is how to write one, section by section, on one page.
Jan 27, 2023 6 min read
Marketing Automation for Senior Living: The Workflows That Book Tours
Marketing automation for senior living, made concrete: CRM integration, speed-to-lead alerts, inquiry, post-tour and lost-lead workflows, and texting consent.
Jan 20, 2023 7 min read
How Often Should a Senior Living Community Post on Social Media?
Our recommended posting cadence for senior living communities on Facebook, Instagram, LinkedIn and YouTube, with the consent rules that come before volume.
Jan 16, 2023 5 min read
Senior Living Keyword Research: The Searches Families Actually Use
Senior living keyword research starts with how families search: by care type, place, cost and question. Here is how to find those queries and which to target.
Jan 9, 2023 6 min read
18 Senior Living Marketing Ideas Worth Running
Eighteen specific senior living marketing ideas across search, tours, nurture, paid media, social and referrals, each with what it is for and how to measure it.
Jan 3, 2023 6 min read
Assisted Living PPC: How to Run Google Ads That Produce Tours
How to run assisted living PPC in Google Ads: count tours and move-ins as conversions, split campaigns by care type, protect your brand and bid on real intent.
Dec 30, 2022 6 min read
How to Market Independent Living vs Assisted Living
Independent living and assisted living differ in who decides, how urgent the move is and how long it takes. Here is how the marketing should differ for each.
Dec 19, 2022 6 min read
How to Recruit Healthcare Staff With Social Media
A digital marketing company can be invaluable when recruiting healthcare staff with social media. There is no denying that digital channels have become an important recruitment tool for businesses, and this applies just as much to the health sector. According to Best Writing, 93% of all online inter
Dec 12, 2022 3 min read
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