The archive
Everything we have published.
67 posts on filling rooms and filling shifts. Page 8 of 8.
67 posts · page 8/8
Call Tracking for Senior Living: Why 70% of Your Best Leads Never Convert
Senior living gets more inbound sales calls than any other healthcare segment, and loses more of them. Here is what the benchmarks say about answer rates, conversion, and what call tracking actually fixes.
Aug 9, 2021 5 min read
Best Digital Advertising for Senior Living Communities: Facebook vs. Google
This article has been updated for 2025. Thanks to advanced technology and growth in the digital marketing world, you no longer need to pay for expensive billboards or ads in the newspaper. Digital advertising has become one of the most accessible, affordable, and successful marketing tools for any c
Aug 3, 2021 5 min read
The Future is Now for Senior Living Providers
As senior living communities rush to create new policies and programs in response to COVID-19, business development teams are left with struggling sales cycles and a newfound hesitancy about community tours with potential residents. A few short months ago, digital integrations and advanced technolog
May 6, 2020 5 min read
Recruitment Marketing for Senior Living: Getting Off the Job Board Treadmill
What changes when a senior living operator stops paying per job listing and starts running hiring like a sales funnel. The approach, the metrics that matter, and why cost per applicant is the wrong number to optimise.
Jan 16, 2020 6 min read
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